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News Review
Atlanta Launches Partnership
Online cultural marketplace will connect donors with arts projects
Posted Date: 8/29/2012 12:00 PM
Mayor Kasim Reed press release header

 Mayor’s Office of Communications
55 Trinity Avenue, Suite 2500 • Atlanta, Georgia 30303

Sonji Jacobs, Director 
404-330-6558, office 
404-276-6866, cell

Melissa Mullinax, Senior Communications Officer
404-330-6756, office
404-825-2430, cell 


News Release

Atlanta Launches Partnership
Online cultural marketplace will connect donors with arts projects.

ATLANTA – Mayor Kasim Reed and the Office of Cultural Affairs launched Atlanta’s, an online cultural marketplace designed to connect donors directly with arts projects that need funding. The City of Atlanta’s Office of Cultural Affairs will match the funds raised by each organization through up to $2500 per project, totaling a possible $5000 raised per project. At a press conference this morning, the Museum of Contemporary Art of Georgia was randomly selected as the first organization to receive an online donation from Mayor Kasim Reed.

“We live in a city overflowing with artists and arts organizations who enhance Atlanta’s profile and quality of life,” said Mayor Reed. “I am thrilled to support the Office of Cultural Affairs in the initiative. It offers a unique opportunity for the City to support projects that the citizens support. is able to connect the art, the artist, and the patron in a way that no other funding process does.”, created by the Arts and Science Council of Charlotte-Mecklenberg in 2011 and adopted by the City of Atlanta in 2012, is an online platform that uses crowd-sourced funding to support the arts in Atlanta. Organizations vetted through the Office of Cultural Affairs’ Contracts for Arts Services program are invited to post arts-related projects that need funding on the site. The general public is encouraged to visit the site and support projects to which they are drawn by contributing funds towards the organization’s goal, via the online donation tool. The City of Atlanta will match funds raised by each organization up to $2500 per project, capping the projects’ funding at $5000. Projects are listed on the site for a total of 90 days or until they meet their financial goals.

“Research shows that donors are especially motivated to give when their donations are matched by challenge grants,” said Camille Russell Love, Director of the Office of Cultural Affairs. “In an effort to jump-start the program, the Office of Cultural Affairs will match up to $220,000 for City of Atlanta projects during this fiscal year.”

Matching funds will be granted on a 1-to-1 basis, up to the maximum project goal. Allocated funds will be divided among three rounds of projects. The initial round, which launched today, includes 22 projects from arts organizations previously funded through Contracts for Arts Services and based in the City of Atlanta. These projects will be listed on the site until late November or until they are fully funded – whichever occurs first. Selected organizations for this first round of funding include Alliance Francaise d’Atlanta, Atlanta Ballet, Boys and Girls Club of Metro Atlanta, C4 Atlanta, True Colors Theatre Company and Urban Youth Harp Ensemble, among others. For a complete list of selected organizations and the projects seeking funding, visit


For more information about the City of Atlanta, please visit or watch City Channel 26. Follow the City of Atlanta on Facebook and Twitter @City_of_Atlanta. Follow Mayor Reed on Facebook and Twitter @Kasim Reed.

The Department of Parks, Recreation and Cultural Affairs (DPRCA) enhances the lives of City of Atlanta residents and visitors by offering programs, services and activities that encourage participation in recreational activities, leisure and cultural experiences. DPRCA has earned the distinction of being accredited by the National Recreation and Parks Association (NRPA), the highest honor bestowed on a parks system, and sets it apart from thousands of other parks systems throughout the nation.