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News Review
City of Atlanta Participates in Denim Day
Posted Date: 4/25/2017 2:30 PM
Mayor Kasim Reed press release header

 Mayor’s Office of Communications
55 Trinity Avenue, Suite 2500 • Atlanta, Georgia 30303

Anne Torres, Director
404-330-6423, office
404-904-2618, cell

Jenna Garland, Press Secretary
404-330-6612, office
404-357-5579, cell


News Release

City of Atlanta Participates in Denim Day

ATLANTA – The City of Atlanta announced today that it will participate in “Denim Day” on Wednesday, April 26, 2017. Denim Day is a national campaign that encourages community members, elected officials, businesses and students to make a social statement against the misconceptions surrounding sexual assault. On Denim Day, city employees will be encouraged to wear jeans to work in honor of the campaign and Sexual Violence Awareness Month.

"The City of Atlanta Law Department is proud to participate in this national campaign that encourages women and men to ‘Take a Stand’ against sexual assault. Denim Day is important because it brings a greater awareness to the role we all must play in stopping sexual assault. I challenge everyone to wear your favorite jeans with a purpose and support survivors of sexual assault," said Cathy Hampton, City Attorney.

As part of Denim Day activities, the City of Atlanta will host a “Lunch and Learn” session for city employees. The luncheon will feature guest speaker Sergeant Ernest Britton, with the Atlanta Police Department’s Special Victim Unit, who will share her expertise on preventing sexual assault and fighting stigma.

In 2014, Mayor Kasim Reed and the City of Atlanta Law Department announced the launch of “Take a Stand,” the city’s first campaign to help end sexual assault by providing resources to both men and women on how to guard their personal safety, or get help quickly, in the event of an emergency. Since the launch of the Take a Stand campaign, the City of Atlanta has partnered with corporations, non-profit organizations and local colleges and universities to spread awareness. The campaign has hosted numerous events throughout the City of Atlanta including town halls, campus rallies, roundtable discussions and film screenings.

According to the U.S. Department of Justice, there are an average of 240,000 victims of rape and sexual assault every year, with many assaults going unreported. This staggering statistic prompted Mayor Reed and the City of Atlanta to take a proactive approach to preventing sexual assault and supporting victims.

For more information on “Take a Stand,” please visit or

About Denim Day:

In the late 1990’s, a young woman in Italy was sexually assaulted by a much older man. The assailant was convicted and sentenced to jail. After appealing the sentence, the case made its way to the Italian Supreme Court in which it was overturned on the grounds that because the victim’s jeans were tight, she must have helped her assailant remove them, implying consent. In protest, women in the Italian Parliament wore jeans to work. The news spread worldwide, and Denim Day was born.


For more information about the City of Atlanta, please visit or watch City Channel 26. Follow the City of Atlanta on Facebook and Twitter @CityofAtlanta. Follow Mayor Reed on Facebook and Twitter @Kasim Reed