On Monday, October 17 at 12:00 p.m., Mayor Shirley Franklin and the Brand Atlanta committee will unveil the new Brand Atlanta graphic design at a news conference in the City Hall Atrium.
The creation of a Brand Atlanta campaign was identified in Mayor Franklin’s New Century Economic Development Plan. At the mayor’s request, members of the public and private sector have worked together to come up with an integrated marketing strategy that will distinguish Atlanta as a preferred destination city to live, work and play.
The campaign also serves as an economic stimulator for the city. By boosting the tourism and hospitality industries, Brand Atlanta is expected to support the creation of 60,000 jobs for Atlanta residents by 2009.
The national campaign will begin on November 10. It will highlight new world-class developments, like the Georgia Aquarium, the World of Coke exhibit, the expansion of the High Museum of Art and Atlantic Station. The CNN Center, The King Center, The Carter Center, the Atlanta History Center, Hartsfield-Jackson Atlanta International Airport (HJAIA), Centennial Park and historic Auburn Avenue also add to Atlanta’s unique makeup.
For a list of upcoming Brand Atlanta events and promotions, visit www.brandatlanta.com or www.atlantaga.gov.