Atlanta Main Street

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Small Business Saturday


Shop Small with Atlanta Main Street! 

The City of Atlanta is celebrating Small Business Saturday in neighborhood business districts citywide! Come support some of the local businesses and historic communities that give Atlanta its soul. The city’s new Atlanta Main Street initiative supports and promotes these special places and invites you to eat, drink, and shop to show neighborhood businesses some love on Saturday, November 30th and all season long. #ShopSmall, #ShopSmallATL 

Follow along with all of our small business highlights on Instagram!

Find out more about these participating Shop Small events: 

East Atlanta Village: On Small Business Saturday, over 50 small independent businesses will welcome you, your family, out of town guests and even your dog to SHOP EAV!  Roll out of bed and walk off that Turkey-Day feast by supporting small businesses in East Atlanta Village. Start your day off with breakfast at Holy Taco at 9am where 50% of your check will be donated to neighborhood school Burgess-Peterson Academy. Then stroll around the village to over thirty more locations where you’ll find our local business owners and artisans with great deals, drink and food specials and just that perfect gift for you or someone special.  Don’t forget that it’s Northstar Christmas Tree lot opening day and learn to make a holiday wreath too! Grab your ShopEAV map to plan your #shopsmall stroll at Presented by the East Atlanta Business Association

Little Five Points - $5 in Little 5: Come see what $5 will buy in Little 5 Points on Small Business Saturday, November 30, 2019. Stores in Little 5 Points will offer amazing deals all throughout the neighborhood—$5 items, $5 off, 5% off, etc. As an extra bonus, Little 5 Points will be turned into a winter wonderland with a snow machine on one of the roofs. So, come to Atlanta’s oldest and most eclectic neighborhood to play in the snow, eat, drink, shop, and support local businesses.   

Sweet Auburn – Sweet Auburn Works invites you to shop, visit and spend the day in the Sweet Auburn Historic District, a vibrant in-town community to EAT, LIVE and PLAY this holiday season. From world-class dining to the Streetcar, to ax-throwing, to the legacy of Dr. King, we have it all. And we are easily and comfortably located between the Beltline Eastside Trail and Downtown Atlanta along some of Atlanta's most walkable and bikeable streets.

Virginia Highland: Head to Virginia-Highland for #shopsmallATL day! Off North Highland Ave, dozens of local businesses from Atkins Park to Amsterdam node will be open for you to #supportlocal this holiday season. As one of the original local shopping centers of Atlanta, and where over 60% of business owners are also neighbors, you can expect the shops and restaurants to be packed and bustling. Stroll tree-lined streets, enjoy free parking around the Va-Hi intersection, and get to the know the owners with "Meet the Owner" spotlights! #eatshopplay #shoplocal #shopvahi, @visitvahi  

West End – On Small Business Saturday, the West End Merchants Coalition will sponsor a FREE fun, interactive way for visitors to explore our “Heritage Hub” businesses along the West End business corridor. Learn more about the event here. The businesses selected as Heritage Hub stops each have products or services that reflect the unique cultural Afrocentric flavor of the West End. Since our business membership includes non-profit as well as for profit we’re also providing FREE entry to our community’s famous museums, Hammonds House Museum (December 1-20) and the Wren’s Nest. Participants will start out at the Shrine of the Black Madonna Book Store for free parking, hot cider, a glance around, and receive an interactive “where It’s Happening” map as a guide to 12 select locations and many others along the way.  A pedi-cab will run between West End and Westview business districts. 

Westview: Eat. Shop. Be Merry & Celebrate the 10th year Anniversary of American Express' Shop Small Saturday. For the third year The Flats at Westview is excited to be selected as a Neighborhood Champion of American Express Shop Small Saturday. Fa, La , La, La, La day with your friends and family discovering unique and locally owned small shops & restaurants in the Flats at Westview. Let the merchants in The Flats at Westview help you find unique gifts, jewelry, clothing, home decor, holiday activities & special discounts with our first annual Hot Cider & Smores Holiday Crawl.




Why Atlanta Main Street?

Neighborhood business districts are the heart and soul of Atlanta. They are where communities come together to shop, dine, catch a show or just catch up. Strong main streets support better access and healthier, more sustainable lifestyles. The Department of City Planning is partnering with Georgia Main Street to launch a new program to support community-led initiatives that are critical to equitable, preservation-based economic development. 

Click here to see the presentation from our Atlanta Main Street Kickoff event.

What is Main Street? 

Since 1980, the Main Street Approach has been used across the country as a framework for community-driven, comprehensive revitalization of older and historic commercial districts. Today, the National Main Street Center has a network of over 1,600 neighborhoods and communities, with over 100 commercial districts in the Georgia Main Street Program. The approach outlines steps to develop transformation strategies focused on four main areas: economic vitality, design, promotion and organization.

Atlanta Main Street Network

The Main Street Network will bring together neighborhood commercial district leaders from across the city to:

  • Work with peers and economic development leaders to problem-solve challenges facing neighborhood commercial districts.
  • Learn from national experts and local leaders on how using the Main Street approach has transformed their districts.
  • Join a coalition of Main Street advocates that are working together to highlight the power of localized economies.

Atlanta Main Street Fellowship

A 1-year fellowship program for communities seeking to launch Main Street initiatives in their district. The program includes:

  • Exclusive access to: data aggregation and storytelling resources, economic development training, district branding consultation, and more!
  • In-depth 1-on-1 and group training about developing a Main Street District in Atlanta.
  • Development of a strategic work plan for the district.Work with the Atlanta Main Street team to complete Main Street projects in your district. 
  • Fellows receive exclusive access to the Atlanta Main Street team and curated Main Street 101 training from Georgia Main Street.
  • Local Main Street field trips and travel to National Main Street Conference.

Georgia Main Street

Atlanta Main Street is an initiative in partnership with the Georgia Main Street Program. Click here to learn more about all of the great work Georgia Main Street does around the state. 

To learn more about how to get involved in Atlanta Main Street, contact Emily at: 

Emily Giordano

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