Take a Stand to End Sexual Assault

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"Sexual violence is an affront to human dignity and a crime no matter where it occurs. Together, we can recommit to changing the tragic reality by stopping sexual assault before it starts and ensuring victims get the support they need."

Mayor Kasim Reed

Take a Stand - Featurette for Campaign from City of Atlanta on Vimeo.


There is an average of 237,868 victims (age 12 or older) of rape and sexual assault each year, according to the U.S. Department of Justice. National Crime Victimization Survey. 


Too many women and men have been victimized in communities in Atlanta and nationwide, prompting Mayor Reed and the City of Atlanta to develop a proactive campaign to prevent sexual assault and support victims.


Change can happen and progress can be made. Sexual assaults have fallen by more than 50% in recent years, again according to the National Crime Victimization Survey. That’s why Mayor Kasim Reed, the City of Atlanta Law Department, Atlanta Police Department and Office of Entertainment launched the city’s first campaign to end sexual assault. The Mayor would like all Atlanta citizens to join this effort to end sexual violence.

The campaign, “Take a Stand,” offers resources to both women and men on how to guard their personal safety or get help quickly in the event of an emergency. Uber and Circle of 6 have signed on as official partners of the initiative and offer their tools as resources for assault prevention and safety.

"Take a Stand" features a  short film about sexual assault and prevention as well as public service announcements (PSAs) featuring celebrity advocates for rape prevention. Mayor Reed and the City of Atlanta hope that college campuses, church and community organizations across the country use the video and PSAs to educate students and members in order to have a real impact in reducing sexual assault.

New smartphone apps offer men and women tools to protect themselves in potentially risky situations. The Circle of 6 app lets users choose six trusted friends to add to their circle. If someone gets into an uncomfortable or risky situation, they can use Circle of 6 to automatically send their circle a pre-programmed SMS alert message, with their exact location. It’s fast, discreet, and allows users to connect to each other and critical resources.

Uber has partnered with the "Take a Stand" campaign because the ridesharing service can offer a safe ride home to someone in a risky situation. The company is offering $20 off a user’s first ride with the code CityofAtlanta to support the campaign. Mayor Reed and the Atlanta Police Department urge all women and men to make use of these smartphone apps to protect themselves.

The City of Atlanta Law Department and Atlanta Police Department have compiled a list of tips and resources to assist women and men in preventing assault. Recognizing that significant change needs to happen to end sexual assaults, the guide also includes information to support victims of sexual assault. You can read the information here.






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