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Women’s Entrepreneurship Initiative (WEI)

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Contact Info
The City of Atlanta Women’s
Entrepreneurship Initiative

84 Peachtree Steet, NE
11th Floor
Atlanta, GA 30303

Tel: 404.546.4065

Executive Director
Theia Smith

Executive Assistant
Linda Bridges

What is WEI

Through a competitive selection process, 15 women entrepreneurs will be selected to “incubate” their business at WEI, in a technologically advanced environment, designed to foster and promote interaction and engagement with their like-minded counterparts. Through an ecosystem of educational resources, access to funding assistance and mentorship, the women will grow their businesses, over the course of 15 months, and then transition the business back into the City of Atlanta at the culmination of that period. Specifically, WEI will provide the selected businesses with the following tools:

  • use of the center’s  innovative work space as a business incubator.
  • a network of expert, seasoned mentors and consultants from the business and entrepreneurship communities.
  • refinement of business plans.
  • marketing and branding identification and strategic development.
  • targeted financial  education.
  • legal advice and planning assistance.
  • measurable business growth and progress metrics.

The Women’s Entrepreneurship Initiative will function as both an incubator for existing women business owners to accelerate their business growth, while also providing community outreach, educational workshops and mentorship engagement, to emerging business owners and future entrepreneurs.

Who Can Apply?

Entry into the WEI incubator is a rigorous and competitive process, intentionally designed to curate from a pool of highly qualified candidates. While the scalability, investability and sustainability of the business models is critical to the selection process , WEI Atlanta also considers several components, specific to the women who run the businesses:

  •  Is she passionate, focused and demonstrative of running a business based on purpose, not just profit?
  •  Is she leading a business reflective of the City of Atlanta’s commitment to diversity and inclusion, as well as integrity and professional excellence?
  •  Is she open and enthusiastic to coaching, mentoring and the constructive feedback inherent to the WEI advisory process?

While the entry criteria into the Women’s Entrepreneurship Initiative will likely evolve, the following baseline criteria was used for selecting the 2016-2017 participants, and should be considered relevant to the future selection process:

  • Woman-owned business, locally based, who reside in and/or are licensed to do business, within the City of Atlanta
  • Business maturity of 2 years and/or:
  • Total profit from business of $30,000
  • 1-5 employees
  • Submission of application and participation in pitch competition to selection panel

The WEI Incubator runs for a period of fifteen (15) months. Applications for the 2018 WEI incubator are now open! Please click here to learn more.

For more information please visit:


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